Susan McNulty


Susan has worked with the Centre for Progressive Change on a recent project investigating the scale-up potential of an Irish NGO. Susan McNulty is a qualified, independent direct planner with over 11 years experience. She has held senior roles at global and Irish owned agencies (including OgilvyOne, McConnell’s) and on the client side (Ulster Bank, Oxfam Ireland). 

In 2007, she went out on her own as an independent DM planner working with both clients and agencies on developing more robust innovative comms strategies. In the last 18 months Susan has focussed her attention on the 3rd Sector working with social innovators, social radicals, and is presently undertaking a large scale project with ActionAid Ireland, a rights based international anti-poverty agency.


"Not content with simply replicating traditional marketing practices, I research, trend watch and rethink how to apply new ways of doing things into old practices. I'm only interested in working with people and brands who are as passionate about what they do as I am."